Week 6 Origination

Quiz

1. Describe the relationship between complexity and simplicity

Having complexity and simplicity create a rhythm. When you only have simplicity you cannot admire or appreciate complexity and vise versa. Having constant complexity can become tiring and constant simplicity can become boring but together they can cause intrigue.

2. What analogy does Maeda use to demonstrate this relationship?

He describes at teacup he is given at the house of  “Japan’s foremost master of Modernism” that is not smooth, non-platonic geometry (ie not cylinder) and white like a normal teacup nor the perfection of something you would expect at this house. However, by having this imperfection makes all the small details such as pouring the tea and the tea-powder container where it’s lid fit perfectly in its place.

3. In what context does Maeda discuss rhythm / beat in relation to the fifth law

Contextualise this relationship and discuss how this can be used in relation to the Student Exhibition - giving specific examples

Refers to rhythm of life ti, ti, ta, ta, ta, ta, ti not getting bored or too challenge  creates a harmony that is soothing because it holds the balance between complexity and simplicity. Complexity can either be in the number of layers needed to connect with the audience and simplicity can be also in the basic layout of the layers.

Radio ad – right level of info given, clear spoken English, music could be simple or mix of complex and simple, not over powering

Post layout – too much information cause complexity, layers guiding the viewer’s eye

Homework


Find visual examples - pieces of design & multimedia work that demonstrate the relationship between simplicity and complexity 

Reference(http://www.youtube.com/watch?v=3r2qHTKPBmU)

I think this video clip is a great example of having a balance of simplicity and complexity because the song is complex with its layering of songs and lyrics, then you have the video which is just simple black and white with 3 girls (who are wearing simple but affective clothing) dancing. This gives high impact of the the dance moves and the catchiness of the song.

Reference(http://idbpi.wordpress.com/)

This logo design i feel demonstrates the balance of complexity and simplicity because when you first look at it it seems like a simple stand holding a book. When you look closer it uses all the significant first letters of the word out of the companies name "International Digital Book Publishing Industries".

Thinking Game - Lateral Thinking

Reference(http://www.youtube.com/watch?v=fbheGvB590U)

Red Hat "red blood"  - Represents thinking with your emotions, how the idea feels personally to you, such as your gut feeling and intuition. Emotions can change depending on situations or other influences so can the thoughts generated under the red hat from the influence of the other hats. 

During the exhibition I have to be in contact with everyone about their progress in their groups. Using the red had I can check that my approach is a calm yet urgent manner.

White Hat "paper"- Using this hat means thinking about the data and information about the idea and asking yourself "what do i need to know?". This hat is the direct opposite of the red hat this can cause tension between people in a meeting if someone is thinking with the red hat and one is thinking with the white.

Information I need to gather ie. dates of exhibition. From that generate deadlines for printing that needs enough time to process. Gather timelines from other groups and monitor their progress. Think of what other information is need to assist the groups.

Yellow Hat "sunshine" - Positive thinking is generated under wearing this hat. Think about what is good about the idea and be optimistic. No bad ideas or thoughts are voiced during Yellow Hat time.

Even though the branding idea was made up in a short time it is has an effective tag-line. Everyone in the groups will be working good together so should allow progress in the given time.

Black Hat "caution" - Problems, faults and negative thinking about the idea is produced using this hat. Questioning "what is wrong with the idea" will help prevent time wastage on weak ideas.

What is the plan B if students don't show up to class or complete tasks according to timeline.

Green Hat "grass/vegetation" - symbolises growth. This time is used for creativity and thinking of new ideas, solutions and possibilities for the idea.

Using the branding in advertisement and think of designs for poster and flyers.

Blue Hat "sky" - Thinking from a birds eye view will help process the information and ideas and  provide solutions. During this thinking period you could ask yourself "how should I think about this?", "what are other ways I can look at the idea?", "what are my goals for this?" and "what is my next step?".

At the moment I need to get everyones timelines. Need to get specific group working on drafts of advertisement to assist sponsorship and donation group.




"That's all I have to say about that. " Forest Gump...