Week 5 Origination

Guest Speaker

Jobst Hermann from CDU Corporate Communications

Jobst came in this week to discuss with our class about the CDU’s branding and guidelines so that we have this in mind when creating the name and colour scheme for our exhibition.

The importance of the logos uniformity and reputations was constantly accentuated. The main reason for this was because in the past the logo had been inconsistent and a survey found that people believed that Charles Darwin University wasn’t a nationally accredited place of education. It was found that different departments within the uni where manipulating the original logo to represent their sector or the idea they wanted to convey. On top of that they had two logos representing the university, one for Vet students which also included CDU slogan “Change Your World” and one for main stream students.

Here is an image of the old “Vet” logo

Reference (http://www.cdu.edu.au/about/events/ipf-ipcc.html)

Here is an image of the original design of CDU logo

Reference (http://www.fulbright.com.au/events-and-media/media-releases/NTScholarship.html)

With the “re-vamp” designers were asked not to re-invent the wheel but to modify the current logos and incorporate them all into one. One of the points about the original logos faults was that the waves were not good for mass production or some forms of printing.

Here is the simplified, new logo 

 

Reference (http://www.unutki.org/default.php?doc_id=110)

To allow different departments apply their sector colour and have a logo that allowed variety (whilst keeping to guidelines) they made a mono style logo that could incorporate CDU’s blue and red colour. Here is an example 

Reference (http://www.cdu.edu.au/bookshop/)

The guidelines we are to follow

Colours:

CDU’s red and navy colour

Typeography used when:

“Change your world” – Helvetica Naue

Mass content – Centennial

Advertisement – Clerkenwell

Size:

The padding around the logo must be that of the size of the “C” used in “Charles Darwin University”

No smaller than (I think it was) 30 millimetres

Jobst showed some examples of advertisement used to relaunch the recognition of the CDU logo and promote the university. I remembered some TV adds used so here is one that clearly shows the correct way to use the logo with different backgrounds and there is short footage of how the logo is used for co-branding and also with the university's "Change your world" slogan and website.

Reference (http://www.youtube.com/watch?v=3rJMe2YWKVA)

Quiz

Chapter 4 – Learn

Answer the following questions as succinctly as possible in your own words. 

1.Describe the relationship between teaching and learning according to Maeda?

To be a good teacher you need to remember how it was to be a student. Where you can simplify the information but still deliver the content the student need to comprehend. Also a teach can appear to know all the answers however, whilst learning the student is required to understand and absorb all the information given.

2.Describe the importance of the use of metaphors in learning, why would you use them, how, give an example?

Metaphors give imagery which emphasises the meaning or idea behind the information being delivered.

Example:

“the student soaked up the information like a sponge”

“I’m talking to a brick wall”

3.BRAIN - what does the acronym stand for – why is it important?

Basics are the beginning

Repeat yourself often

Avoid creating desperation

Inspire with examples

Never forget to repeat yourself

Applying this acronym to teaching as a method will help both the teacher and the student to retain and continue learning new information.

4.Describe a situation where you have been required to teach someone a skill.

Helping co-workers to adjust from Microsoft office 2003 to 2007

How could you apply the BRAIN principle to it?

First I should how the common things they would look for in 2003 edition where similarly located in 2007. They already had the basics of 2003 edition down packed so familiarizing them with those same basics in 2007 was the start.

I would constantly repeat questions to them that they knew the answer to for the old “word” and by answering they would remember that most things they were looking for was in similar area. By this when they forgot where to find a button they required they just remember to ask themselves where it used to be.

Even though I had hectic schedule I made sure I talked calmly and patiently with them no matter how many times I answered the same question because in the long run it saved me time because they weren’t calling me every two seconds to show them how to do something on the new software.

I don’t really remember how I inspired them.

Whenever they re-asked me a question I knew they understood it the first time I said it but they forgot so I always repeated the same basic instructions to them.

After the quiz we moved on to discussing the Timetable that Te’ wrote up for what is expected from all our groups to meet deadlines for the exhibition. Then we figured to get everyone rolling and on a path we tried to decide on a name for our exhibition.

Here is a list of some names that were thrown around (keep in mind the theme is Darwin’s centenary)

10 x 10

asceNT

asCENT

eccentrix

xcentix

Centenary

Making Cents

Creating Cents

None of these names came out with solid representation of 100 years of Darwin and creativity from our department.

One of my ideas was I saw Rachel’s well developed 100 Years with the NT flower logo used in one of the 0’s and each petal coloured to represent a colour palette. I was thinking the word Darwin has can be re-arranged to say “Drawin” so 100 years Drawin or even

“100 years creating” actually I like this one… hmmm and just thought of it then…


"That's all I have to say about that. " Forest Gump...