Week 4 Origination

As usual first thing we did in this week's class was discuss and do our quiz about Law 4: Time from the book "Laws of Simplicity".

1. What is the major benefit of saving time? 

You are able to transfer that saved time into other work. If you get something done faster or get extra time u can add that to doing another job.

2. How do designers integrate time into their products? 

Shrink and hide time in casinos no windows no clocks so seems like time is not moving or slow.

3. Explain the relationship between making waiting shorter with making waiting more tolerable?

Places that are known for queues or people waiting around have incorporated things to distract the customer from watching the clock or feeling time going slow by having TV's to keep them entertained. For children there is a play corner to keep them entertained. This distraction helps the customers stay calm and relaxed instead of causing anxiety because their precious time is being wasted.

4. How can you use your timeline to increase your own efficiency as a designer? 

Giving yourself personal deadlines to have task done to ensure time allocated appropriately to other tasks

5. Briefly outline an event or activity in which you are adept at time saving? 

Daily organization, have everything in folders ready to use if needed. Having shortcuts. Two screens

6. What part of your design/multimedia process do you need to improve at, in terms of saving time? 

My biggest problem is distraction... If i try study at home nothing gets done, or if it does it would have taken 3x the amount of time had i completed it at school. This is due to my willingness to be distracted by TV, food and seeing my couch. As soon as i want to take my eyes away from the screen to rest my eyes for a little I am drawn to my couch enticing me saying "come lay down and take a rest" and the fridge saying "fooooooood...fooooooood" and of coarse my stomach saying "yeaaaahhhhh". However if i study at school i have none of these things talking to me. Therefore, I get alot more work done and allow more time at the end of it to do other things.

While reading this chapter i came across two words that I had not read before. These words also came up in class as a discussion and i found out what the two following words meant.

Prototypically: which is derived from the word "prototype" is a first establishment of something.

Raison d’etre: reason of being or as wikipedia says its a "French phrase meaning reason for existence."

Reference(http://en.wikipedia.org/wiki/Raison_d'être)

After discussing "Laws of Simplicity" we moved onto talking about "Branding" and what is branding. Branding includes a collection of images and ideas. For example if you look at Coke a Cola they not only sell you a drink that they promote as "refreshing" but they are selling you a lifestyle of being relaxed, partying and excitement. They can do this by creating slogans, logos, design an appealing theme ect.

To have a strong brand the 6 important P's need to be address. 

• Positioning  
• Packaging 
• Promotion 
• Persistence 
• Persuasion  
• Performance 

Personally I think one of the important aspects of branding is colour. Certain colours are popularly know to represent strong words that are used to describe attributes of a business. Here is a video that supports my thinking.

Reference(http://www.youtube.com/watch?v=XDohoPavchc)

After discussing branding we reviewed last years group's logo they used for the exhibition.

Reference(http://uphere.cdu.edu.au/)

From this we were to develop a list of words or phrases that describe last year’s logo addressing the effectiveness and inferred meaning the name and the graphic pattern;

Name: - "uphere"

I think the name is very cleaver. Darwin is known as "Top End" "up north" ect so the used words imply up in darwin and the location that we are at the top of australia. Also it has the double use to referring up in the mind where all the creativity comes from.

Graphic:

At first I was a little confused by the colour selection. After the class discussion it became clear about the choice of burned orange use which of course is similar to the colour found on the NT flag. The purple still confuses me but i do think that the combination goes well. 

I was disappointed to find out that the text was actually a font already designed and wasn't changed or used as a stemming idea to create an original font. The use of string holding up the letters helps emphasis and illustrate the idea of "up".

Overall i think it is an effective logo. The only thing I would change is the distance between the word "Up" and "here" because at a quick glance it can be read as "uphere" with the p and h being pronounced "ph" as an "f" sound. I might even consider moving the word "up" slightly higher than "here".

As an exercise we were to come up with some names/slogans/phases for our exhibition keeping in mind the theme was NT Centenary . some words my group came up with were;

Making Cents

Centimentality

TenTenary

Centsation

Centum Momentum

 

I like Centum Moment because it depicts "we are 100 but we are still moving forward". 

"That's all I have to say about that. " Forest Gump...