Week 3 Origination

First up this week we discussed the second law in "Laws of Simplicity" and then carried out a quiz. Here are the quiz questions with my answers.

1. What does the acronym SLIP mean according to Maeda?

• Sort
• Label
• Integrate
• Prioritize

 2. Define each character of the acronym, S L I P in one sentence

Sort out different task or words into columns where there is similarities

Label the different columns to represent the idea or group things have been listed in

Integrate some columns that have parallel or like groupings

Prioritize the groups into higher importance

3. What does Maeda say is only a pinkie away? 

“Quick path to simplicity is only a pinkie away” everything is close and is at the grasp of your finger tips

4. Why is this important to us as designers?

Simplifies information and enables quicker processing

5. What are the principles of gestalt psychological theory? 

To have conceptual “fit”, patterns, natural instinct to give order and group things

6. Where might one find the aesthetics of blur?

On an ipod control pad. Change perspective

7. Why is blur important in interactive design?

It brings several tasks that if all shown or done separately can be complex however by “blurring” it together you are simplifying everything into one that provides simplicity

8. Why do good designers squint when they look at something? 

“See the trees through the forest” and by seeing less you see more.

After this we got into pairs and had a list of gestures that we often see and were asked to provide 4 reasons each why a person might do the following gestures. Here is the list we Roland and my answers.

A person nods his/her head up and down   

• Yes
• Agreement
• Thinking
• Nodding off to sleep 

A person’s lower lip trembles slightly

• Brink of crying
• Cold
• Anxious
• Intense pain

A person smiles slightly

• Joke not very funny
• Reminiscing
• Think of good idea
• Fake smile for someone you don’t like 

A person yawns

• Tired
• Bored
• Seen someone else yawn
• Thinking of yawning

A person shrugs his/her shoulders

• Undecided
• Not interested
• Having no idea
• Stretching

A person inhales quickly

• Something dangerous nearly happen
• Sighing
• Fear
• Hic-cups

Once this thinking game was complete, we started collated all lists from last into 2 groups, Logistics and Promotion. We tried to reduced the list to a practical level and assign students to different tasks. Here is a list we developed and how far we got to assigning people. The following table was done up by Te.

Logistics	Branding/ Promotions
Equipment;	Theme/Design; Josie, Rachael, Maha, Warwick
Installation; Te’	Special Guests; Everyone
Founding;	Web Content/ Video Content; Helena, Zac Rolan, Thon, Sunita
Timeline; Sunita, Te’	Radio Ad; Roland, Mustafa, Helena
Security; Zac	Open Day Sausage Sizzle; Everyone
Map/Flyer; Carol, Josie, Rachael, Maha	Branding; Josie, Rachel, Maha, Warwick, Sunita
Venue; Maha, Jaxon	Entertainment;
Transport;	Invitations: Maha, Josie, Rachael, Warwick, Sunita
Volunteers; Carol
Meetings; Sunita, Te’
Signage/Navigation; Jaxon

                                                                                                                                           

Group 1 LOGISTICS

Location/lighting, equipment, volunteers, advertising, navigation, transports, content, presentation, runs time, installation (setup/ tear down and labeling), funding, volunteers, timeline, securities, signage, map/ flyer and venue.

Group 2 BRANDING/ PROMOTIONS

Advertising, promotion (web content, radio advertising) open day sausage sizzle in august, media, identity, funding, permissions, guests/ special guests, invites, theme, entertainment and sponsors.

Here is a photo of the classes brainstorming;

With all the discussions we didn't get a chance to work on or figure out timelines like intended.

After class I was curious about the promotional aspect that last years class did to advertise the exhibition which they called "uphere" because I couldn't remember seeing or hearing about it.

First i went to google where i found this link http://uphere.cdu.edu.au/ which just advertises that there will be a website. Peter mentioned in this weeks class that that student that was meant to create the site didnt complete it. The information on the one page of the site however clearly shows all the important information about the exhibition and also promotes their logo very well. 

Google also listed a YouTube link:

http://www.youtube.com/watch?v=4yO13oovGls

This video presents examples of work from the digital media class. I would think the aim of a YouTube video promoting the "uphere" exhibition would have the logo displayed through out the video or have some emphasis of the logo or CDU logo. There is only a brief mention of the exhibition at the end of the video and on the comments section. I think if a video is done for our groups exhibition it needs to take into account all the various classes and mediums that will be on show at the exhibition and have footage of the location or of the artist or the logo or name of the exhibition, any of those things that will influence the viewer to come to the show and talk about it to others. 

"That's all I have to say about that. " Forest Gump...